Our Story

OUR STORY

Wear What Feels Like You.

You don't have to have yourself figured out to be yourself.

I started NOVDAT with a simple thought: most of us are still working out who we are, and what we wear can keep up.

WHAT I MAKE

Tees, hoodies and sweatshirts with short lines and small illustrations. The kind of design you'd put on for a slow Sunday, a game night, or a walk with a coffee. Each one starts as a sentence or a sketch I can't stop thinking about, and I only release a design when I'd happily wear it myself.

HOW IT'S MADE

Everything is made to order. After you order, your piece is printed by our print partners and shipped to you. That means no warehouse of unsold stock, and every piece is printed for the person who ordered it. Timing, shipping costs and returns are on our Shipping Policy and Refund Policy pages.

ROOM TO CHANGE

NOVDAT is an independent apparel label built around one idea: personal style should leave room for change. New designs arrive as I finish them.

Questions, ideas, or something not right with an order? Write to me through the Contact page. I read every message.

— Founder, NOVDAT

Your story is still unfolding. So is NOVDAT's.

Start with whatever you're feeling today.

Explore the collections →